Florodora: Vintage Inspired Beauty

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Filed under Style and Beauty

florodora

Located in the historic Monadnock Building in Chicago’s Loop, Florodora features vintage-inspired contemporary fashions for women as well as pretty gifts, unique accessories and home accents.

Florodora features designers Lara Miller, Twinkle, Nougat, Feral Childe, Lia Molly, Chan Luu, Yoana Baraschi, and more.

The name, Florodora, is a nod to one of the 20th century’s first Broadway musicals–more specifically the Florodora girls, whom owner Michael Blossom explained to me were famous for being “beautiful and stylish” as well as getting into their share of trouble.  The overall impression one gets from this girl-shop is a nod to the era’s lady-like silhouettes and glamour. This love of all things retro-pretty is evident in the chic selection of dresses, accessories and ready to wear pants, skirts, and tops. (I highly favor the dresses.) Think frilly, flowers and fun. There is also everything from candles to magnets to stationary–and Spanx!

This thoughtfully assembled shop is priced a little steep– but keep your eyes open for trunk shows, themed sales (the “scandal” sale), private sales and coupons for email list customers and make this a place you can treat yourself too.  A fun plus– wine on Friday afternoons.

It would be nice to see some mid-range priced clothing as well as a larger range is sizes; but the overall feel is that of fantasy (I need to weigh 20 lbs less fantasty). You can almost imagine yourself in the dressing room or personal closet of a yesteryear star of the stage.  It’s worth a peruse and a lovely place to purchase or receive a gift from.

Florodora, 330 S Dearborn St.

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